The Human Side of Crisis: Comms, Care & Coordination in Emergency Situations

A fire breaks out at your HQ.
Smoke is everywhere. The alarm won’t stop blaring. Staff are scrambling.
The media has caught wind of it.
Someone’s already live on TikTok.
Your CEO wants to know what to say.
And everyone’s looking at you.

Do you know what kind of crisis this is?
Do you know who you need to call?
Do you know what to say—and what not to say?

Profound Learning Solutions Sdn Bhd is proud to present a one-day, practical seminar designed for anyone responsible for managing crises at work—whether you’re in Comms, PR, HR, Risk, Safety, Admin or Operations. Facilitated by Ms Rafizah Amran, seasoned crisis communication expert with over 25 years of experience in corporate communications, public affairs, and stakeholder management, we don’t just talk about crisis—we walk you through one.

You’ll learn how to:

Identify the type of crisis you’re facing
Work with emergency rescue agencies
Understand MKN Arahan No.1 and NADMA No.1
Coordinate your team’s response quickly and clearly
Use tools like social media listening to monitor brand health
Manage pressure, people, and messaging—all at once

The seminar includes live simulations, roleplay, real case studies, and plenty of room to ask questions.

24 July 2025 | 9.00am - 5.30pm | WORQ Subang Tower 3

BE CRISIS READY TODAY

The Human Side of Crisis: Comms, Care & Coordination in Emergency Situations

SEMINAR BROCHURE

Everything you need to know, in one place. Download the Seminar Brochure for the full agenda, key learning outcomes, trainer profile, and HRD Corp claimable details.

Perfect for reviewing, sharing with your team, or getting internal approval. Take the first step toward becoming crisis-ready.

REGISTRATION DETAILS

This seminar is limited to 30 participants only to ensure a focused, hands-on experience. Go to Seminar Registration to register.

Early Bird Rate: RM1,588 per pax
(Valid until 15 June 2025)

Standard Rate: RM1,750 per pax
(Applies from 16 June 2025 onwards)

The training is HRD Corp Claimable, and payment can be made via grant or direct invoice.

To reserve your seat, please register today and our team will guide you through the next steps.

ENQUIRIES

Have questions before signing up? We're here to help with registration, HRD Corp claims, or anything else you need.

📞 Call or WhatsApp: +601172209319
📧 Email: [email protected]

Our team will get back to you within one (1) business day.