Shift Your Energy Workshop 2025

Shift Your Energy (SYE) is a one-day personal development workshop designed to help participants regain emotional clarity, manage stress, and set purposeful goals through science-backed methods grounded in Cognitive Behavioural Therapy (CBT).

Built around the Clear Water Principle, SYE teaches practical tools to help you remain calm, kind, and productive, even in challenging environments. Using Rafizah Amran’s proprietary frameworks, FIRE & PATH, and conversational tool PLACE, participants will learn how to shift from reaction to reflection, from exhaustion to focus, and from cluttered thinking to inner clarity.

This December edition marks one full year of Rafizah’s accreditation as an HRDC-certified trainer and CBT practitioner. The small-group format (maximum 6 ladies) ensures a nurturing and safe space for open discussion and self-reflection.

For more information, go here: Shift Your Energy: Dec 2025 Edition.

Masterclass 5: Borderless Brands – World Zakat and Waqf Forum 2025

On 15 Oct, in conjunction with the World Zakat and Waqf Forum 2025, Rafizah Amran co-facilitated Masterclass 5: Borderless Brands, a practical session on building clarity, trust and influence across diverse communities. The masterclass guided participants through stakeholder mapping and the creation of a unified Message House Framework to strengthen cross-border communication in Zakat and Waqf institutions.

Through interactive exercises and case studies, participants explored how data, empathy and storytelling can coexist, transforming Zakat and Waqf from religious obligations into powerful tools for social justice, transparency and sustainable development.

The session was co-led by Puan Hajjah Alvirah Mohd Natt and facilitated by Puan Hajjah Azlin Mohd Said from AMS Empire, with participants from more than ten countries representing regulators, NGOs, academia and financial institutions.

Reframing Zakat and Waqf for a Borderless World

The conversations at the Borderless Brands masterclass reminded us that communication in faith-based institutions is no longer about telling people what we do, it is about showing how what we do changes lives.

Participants mapped their stakeholders across three lenses: public and community, internal teams, and partners and policymakers, revealing that while their expectations differ, their hopes converge on one thing: trust built through clarity and consistency.

We spoke about advocacy through circles of influence, and how genuine collaboration must replace mere coordination. We also examined how digital tools such as AI, dashboards and blockchain can enhance transparency, but must never replace the human connection at the heart of every act of giving.

The goal was simple, to help every organisation express its purpose in a way that is coherent, compassionate and credible, so its message can travel across borders without losing meaning.

The discussion closed with a shared realisation: Zakat and Waqf are not just about obligation, but about empowerment. By reframing narratives around impact and dignity, we can make these instruments speak a universal language: one of justice, compassion and collective responsibility.

The Human Side of Crisis: Comms, Care & Coordination in Emergency Situations

THANK YOU FOR YOUR PARTICIPATION!

This seminar was successfully conducted on 24 July 2025. Keep your eyes out for future seminars and public classes.

Post Training Thoughts from RA

Mukarami Coffee has a drink called Dark Chocolate Nutella. It sells out all the time. Many competitors have tried to replicate it, but they won’t quite manage.

We use three types of chocolate and two types of milk (and no, sweetened condensed milk isn’t one of them). The taste profile came from a memory I had, sipping hot chocolate at Theobroma Chocolatier in Bangsar some 23 years ago. We spent three months perfecting it. From the moment it launched, it was a hit.

This is also how I approach problem-solving, building frameworks, or designing tools to help me in my work:
Past experience + experimentation + a clear understanding of what success looks like. You can’t make a great chocolate drink without knowing what a great chocolate drink tastes like.

In the crisis seminar, I spoke in depth about the Crisis Response Matrix, the 3C & 4R methods for crisis communication, and the pyramid of eight critical responsibilities. These are the tools I rely on when managing crises.

Of course, there are plenty of well-known models out there—RACI, Rumsfeld, Mitroff’s Five-Stage Crisis Management, to name a few. But the real question is:

Can you apply them when someone jumps onto the rail tracks to commit suicide?
Do they work in time-critical situations where perception must be managed immediately, and you don’t have the luxury of waiting for a full briefing?
Will they buy you the time you need to steady public perception, while the emergency response teams tackle the operational and technical issues behind the scenes?

It’s not easy being a spokesperson.
It’s not easy managing a crisis.
It’s not easy remembering what to say—or not to say—when a crisis escalates.

That’s why focus matters. Recognising patterns in how crises unfold is key to knowing which tools to pull from your kit, and how to apply them in the moment.

I had a great time at the seminar. Thank you all participants for spending your Thursday with me at WORQ. My thanks to Profound Learning Solutions and the ever-positive Shaida for producing the seminar, Camilla Chee for helping me navigate WORQ Subang, my facilitators and camera crew, and of course the adik-adik who came to hear me talk for eight hours.

I hope the session was beneficial to you.

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